From Gut Struggles to Gut Strength
When Good Wolf owner Nathan Keane set out to create THE probiotic drink of all probiotic drinks, he knew firsthand the impact gut health can have on your life. After years of struggling with gut issues, introducing probiotics into his routine changed everything—his symptoms eased, his digestion improved, and he could finally enjoy foods that were on the no-go list.
Why Other Probiotic Drinks Fall Short
When searching for gut-friendly drinks, Nathan found the options lacking -- existing probiotic beverages either leaned toward the acidic, sour tang of traditional kombucha or the saccharine, artificial flavors of prebiotic sodas. He saw a need for something better: a probiotic drink that supports wellness without compromising on taste.
The Good Wolf Way
Naturally sweetened with fruit juice and free from added sugars and caffeine, Good Wolf Probiotic Refreshers offer a choice that honors wellness and flavor without compromising on quality - because you deserve to feel good.
Why the
There’s an old story about the Good Wolf and the Bad Wolf living inside each of us, fighting for our heart. One represents harmony and kindness. The other represents hatred and fear. Which wolf wins? The one you feed.
Our philosophy is that with every sip of our Probiotic Refreshers, you’re feeding your inner Good Wolf—nurturing a healthier, stronger version of yourself.
Our Journey
Good Wolf wasn't always leading the pack! Keep scrolling to learn more about our origin story.
2015
After years of digestive discomfort, Portland native Nathan Keane discovered the power of probiotics. Determined to take control of his health, he began fermenting kombucha in his own kitchen.
2020
Once Nathan’s friends and family got their hands on his brew, they were hooked. Their encouragement led him to the Gresham Farmers Market, where he realized just how many people were struggling with poor gut health.
2021
Nathan realized that while many people struggled with gut health, not everyone was a fan of kombucha's strong taste, high sugar content, or caffeine. So, with the help of his wife, Casey, he set to work crafting a drink that offered all the probiotic benefits of kombucha—without the drawbacks.
2022
Nathan crossed paths with Keenan Smith, a natural foods broker and owner of the Pacific Northwest water kefir brand, Good Wolf. After the pandemic created an insurmountable setback for the startup, Keenan was ready to sell to someone who shared his vision—and Nathan was the perfect match. As the new owner, Nathan immediately set to work shaping a fresh future for the brand.
2023
After a year of hard work perfecting recipes and strengthening business relationships, Good Wolf doubled in size. This growth brought new employees, bigger tanks, increased presence in retailers, online sales, local deliveries, and participation in even more farmers markets.
Today
Good Wolf Probiotic Refreshers are available in over 200 retail locations and farmers markets. We ship nationwide and deliver kegs locally throughout the greater Portland area, bringing refreshing, gut-friendly drinks to our customers—and we have a blast doing it.
